Contact Us

716.248.2704

425 Michigan Avenue
Buffalo, NY 14203

info@bakusa.com


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Born in Buffalo.
Built for the world.™

Most computer companies are driven by billion-dollar bottom lines, overseas assembly lines, and faceless exchanges. That system works for some people, but not for everyone. And that’s a problem.

At Bak USA, we’re people-centric and proud of it. We’re building computers, empowering people, and changing lives—in our community, in our country, and around the world. We’re breathing life into an industry desperate for fresh air.

We’re reinventing what it means to make it in America. Here’s how:


Design

Thanks to our friends at Intel, Microsoft, and other leading tech companies worldwide, we’ve got access to the world’s best reference designs. That means our computers and operating systems are based on frameworks from industry experts around the world. And that’s pretty cool, but it’s not altogether unique. The difference is not that we’re working with base models from the industry’s best innovators—the difference is what we’re doing to enhance them.

We work side by side with our global partners and local customers to evaluate existing designs, identify untapped opportunities, and chalk up new solutions. We collect feedback. We analyze opinions. We go to the drawing board and blueprint designs. We render images, fire up the 3D printer, and bring prototypes to life. We brainstorm ideas and break molds. We find openings for added value, and then we make it happen.

We’re exploring every opportunity to improve your user experience.

Bertholt Schroeder

Industrial Designer

Bertholt is a wizard and an electronic paintbrush is his wand. How does he work his magic? Some say that the key to his sorcery is found somewhere within the majesty of his mustache. Others say just watch this video and see for yourself.

Engineering

Our engineering efforts are driven by three key principles: durability, accessibility, and mobility.

Durability means longevity.

Our engineers conduct Accelerated Life Testing (ALT) on computers and components to see how they resist heat, sand, dust, water, movement, vibrations, pressure, drops, and more. Anything that fails to meet our standards is thrown out the window. (If it survives the fall, will we bring it back?!)

Accessibility means affordability.

Our engineers find, test, and evaluate materials that allow us to build the most powerful computers at the most affordable price point. Does this force us to make some hard choices? Yes, it does. But if that means meeting our customers’ needs at a price point that doesn’t break their bank—so be it.

Mobility means flexibility.

Our engineers ensure that every computer maximizes productivity in as many settings as possible. We know that learning happens in and out of the classroom. We understand that getting the job done requires movement, speed, and accuracy. That’s why we build Wi-Fi readiness into all our computers. Because mobility is a critical characteristic.

Accelerated Life Testing

Drop it.

Drench it.

Push it.

Procurement

We’re committed to building technology with a social conscience, which means we manufacture computers with high-quality materials, a safe and ethical means of production, and a low carbon footprint. How do we do it? We navigate the global marketplace with a keen sense of the human and environmental costs of technology.

We rely on Intel’s Approved Vendor Program and our own values to choose suppliers that make the most sense for us and for our customers. With an emphasis on premium performance, customer preference, and quick turnaround times, we often seek out and partner with local suppliers. As soon as we’ve got the best tools and components in-house, we’re ready to build. And that’s when the magic happens.

Manufacturing

We’ve abandoned the traditional assembly line process for a system that supports the highest level of quality and worker satisfaction. Our product workshop celebrates American standards of manufacturing, champions a human workforce, and introduces cobotics to create the safest, brightest, and most efficient workplace. What does that mean, exactly?

With one primary builder assigned to each computer, our manufacturing process empowers individuals with an authentic sense of ownership. The result? Computers that are built with an acute attention to detail, unprecedented pride in craftsmanship, and unsurpassed quality. Our handmade aesthetic—made up of equal parts individualism, teamwork, and technology—allows for personal and professional fulfillment every single day. Not to mention some pretty kick-ass computers, too.

  • Step 1: Getting the goods
    Step 1: Getting the goods

    We source our computer components from all over the globe—including right here in the United States. When the parts come in to our product workshop in downtown Buffalo, we sort and inspect them for quality.

  • Step 2: Can we kit it? Yes, we can
    Step 2: Can we kit it? Yes, we can

    Did you order your computer with Windows 10 Home or Windows 10 Pro? A barcode scanner or a flashlight? We select the components that match your order, put them into kits, and wheel those kits to team leaders.

  • Step 3: We're talking proud
    Step 3: We’re talking proud

    Each kit contains all the components needed to build one computer. That means one person builds one computer in one sitting. Sound slow? Not so fast. We ship thousands of computers every month.

  • Step 4: Where man meets machine
    Step 4: Where man meets machine

    Our cobot Bakito performs tasks that are too dirty, dull, difficult, or dangerous for a person to perform over and over. Think of Bakito as a giant power tool that builders use to manufacture computers safely and efficiently.

  • Step 5: All systems go
    Step 5: All systems go

    We test all our computers to see if they, well, work. When we see that they do, we’ll run ‘em through two hours of intense use. Why? We make sure they prove themselves to us so they’ll never let you down.

  • Step 6: Fully loaded & ready to roll
    Step 6: Fully loaded & ready to roll

    After a computer meets our standards, we’ll flash and image it to suit your needs. That means we load it up with the OS, software, and apps you’ve already pre-configured. What’s next? We’re ready to ship.

  • Step 7: parting is such sweet sorrow
    Step 7: parting is such sweet sorrow

    Finally, our logistics team preps every order from our ground-floor warehouse. The team wraps, packages, and ships every computer—from our factory floor to your fingertips—in no time at all.

Fulfillment

You’ve got ideas. We’ve got the technology. With an eye and ear for fulfilling the specific needs of our customers, we’re equipping computers with the tools, apps, and operating systems that serve a purpose. So when you pick up an Atlas or Seal computer, you’re in the perfect position to learn something new, accomplish a task, or make life just a little bit easier—in any place, at any time.

We’ll pre-configure your computer with the images and apps you want right out of the box—free of charge. We also offer asset tagging so you can stay organized, custom labeling so you can promote ownership, and bulk packaging so you can expedite the deployment process. Yeah, we’re taking care of the gritty details so you can focus on what matters most: fulfilling your mission.

We’ll work with you and your team to deliver our world-class computers—quickly and affordably, from our factory floor to your fingertips—whenever you’re ready.

Complimentary services.

Ask and you shall receive. We’ll help you get what you want, when you want it.

Warranty

Take advantage of a guaranteed 2-year warranty, or opt for a 3-year warranty for any device.

 

Configurable

Preload each device with hand-picked apps, tools, and images to personalize your experience.

 

Deployment

Choose from a wide range of ordering, packaging, and delivering options.

 

Protection

Accidental damage plans and a battery replacement plan are available with every device.

 

Support

Our in-house customer experience team consists of enthusiastic human beings who genuinely want to help you out.

 


Bertholt Schroeder

Industrial Designer

Bertholt is a wizard and an electronic paintbrush is his wand. How does he work his magic? Some say that the key to his sorcery is found somewhere within the majesty of his mustache. Others say just watch this video and see for yourself.

Accelerated Life Testing

Drop it.

Drench it.

Push it.

  • Step 1: Getting the goods
    Step 1: Getting the goods

    We source our computer components from all over the globe—including right here in the United States. When the parts come in to our product workshop in downtown Buffalo, we sort and inspect them for quality.

  • Step 2: Can we kit it? Yes, we can
    Step 2: Can we kit it? Yes, we can

    Did you order your computer with Windows 10 Home or Windows 10 Pro? A barcode scanner or a flashlight? We select the components that match your order, put them into kits, and wheel those kits to team leaders.

  • Step 3: We're talking proud
    Step 3: We’re talking proud

    Each kit contains all the components needed to build one computer. That means one person builds one computer in one sitting. Sound slow? Not so fast. We ship thousands of computers every month.

  • Step 4: Where man meets machine
    Step 4: Where man meets machine

    Our cobot Bakito performs tasks that are too dirty, dull, difficult, or dangerous for a person to perform over and over. Think of Bakito as a giant power tool that builders use to manufacture computers safely and efficiently.

  • Step 5: All systems go
    Step 5: All systems go

    We test all our computers to see if they, well, work. When we see that they do, we’ll run ‘em through two hours of intense use. Why? We make sure they prove themselves to us so they’ll never let you down.

  • Step 6: Fully loaded & ready to roll
    Step 6: Fully loaded & ready to roll

    After a computer meets our standards, we’ll flash and image it to suit your needs. That means we load it up with the OS, software, and apps you’ve already pre-configured. What’s next? We’re ready to ship.

  • Step 7: parting is such sweet sorrow
    Step 7: parting is such sweet sorrow

    Finally, our logistics team preps every order from our ground-floor warehouse. The team wraps, packages, and ships every computer—from our factory floor to your fingertips—in no time at all.

Complimentary services.

Ask and you shall receive. We’ll help you get what you want, when you want it.

Warranty

Take advantage of a guaranteed 2-year warranty, or opt for a 3-year warranty for any device.

 

Configurable

Preload each device with hand-picked apps, tools, and images to personalize your experience.

 

Deployment

Choose from a wide range of ordering, packaging, and delivering options.

 

Protection

Accidental damage plans and a battery replacement plan are available with every device.

 

Support

Our in-house customer experience team consists of enthusiastic human beings who genuinely want to help you out.

 

Now that you've seen how we do things, we'd like to show you how we got here.

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