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Buffalo, NY 14203

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You know what they say: If you’re the smartest person in the room, you’re in the wrong room.

If you know anything about Bak USA, you know that we’ve been committed to education since Day One. The opportunity to help students and teachers take ownership and overcome challenges is one we take seriously.

But we don’t pretend to know everything. Sure, many members of our staff are former educators, but we also know education is a continuously evolving field and there’s a lot we can learn. That’s why we take every opportunity to talk to teachers, school administrators, IT specialists, and education thought leaders.

To do just that, members of the Bak Pack are off to two of the world’s biggest education conferences—the Future of Education Technology Conference (FETC) in Orlando, Florida, and the Bett Show in London, England. Between today and Friday, we’ll be networking with as many people as we can to learn as much as we can.



Visit us at FETC.

Are you at FETC, too? We’d love to meet you! Swing by Booth #852 at the Orange County Convention Center and meet Alex Fernandez, our Atlas product manager, and Nathan Warner, our professional services specialist. (By the way, Alex and Nathan are both former educators.) You’ll also be able to meet Brian Jones, one of our account executives, and Michael Seamans, our business outreach specialist.

You’ll find our newest Atlas 2-in-1 laptop at our booth, and it’s yours to explore if you like. You’ll also be able to take advantage of a special classroom edtech offer we’ve put together just for FETC attendees, meet our friends from ScreenBeam, and see how their Classroom Commander software works with our Atlas to help teachers improve collaboration and lesson flow.

Not your thing? That’s cool. We’d love to talk with you about our shared commitment to education, get a sense of your needs, and learn more about how we can help you.


Visit us at the Bett Show.

Got your bags packed for London? We’ll see you at ExCeL London! We’ll be hanging out at the Bett Show with our friends from ScreenBeam in Booth #C65. Our friends at Microsoft are showcasing our newest Atlas 2-in-1 laptop in their booth, #E300. Feel free to head over and get your hands on it if you’re curious.

Out walking the floor? You’ll probably see J.P. Bak, our chairman & CEO, Ulla Bak, our president, Michael Carbone, our vice president of sales, and Daryn Rank, our director of strategic alliances, doing the same. Don’t be bashful—go right over and say hi if you see them! They’d love to meet you, hear your thoughts on the latest trends in education technology, and maybe even grab a cup of coffee with you.


Keep up with the latest education trends and insights.

We’re sharing the best insights from FETC and the Bett Show on Twitter. Follow us at @bakusabuffalo and keep an eye on #FETC and #Bett2018 to stay in the know. You can also check back here every day this week to get an insider’s look at what’s happening, who we’re talking with, and what we’re learning.

Friday, January 26


Thursday, January 25

At FETC, the Bak Pack will be conducting demonstrations at 11:30 and 2:30 today. Stop by Booth 852 to see how our newest Atlas 2-in-1 laptop works with ScreenBeam’s wireless display and Classroom Commander software to help teachers improve collaboration and lesson flow. Don’t miss out!



Alex made this awesome 360-degree video from our booth at FETC. Check it out below!


Wednesday, January 24

We’re showcasing our new Atlas 2-in-1 laptop at FETC and the Bett Show! The newest model is packed with a faster processor, more storage, and more memory so students and teachers can take ownership and create learning opportunities in any setting. Here’s an at-a-glance look at our Atlas models. Want to learn more? Right this way.



Tuesday, January 23

Check out this great tweet from MindRocket Media on how games can help students learn soft skills. And if you’re up for a little light reading, check out this blog post we wrote on how teachers and parents can help their young learners with social emotional skills.