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425 Michigan Avenue
Buffalo, NY 14203

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Small businesses are the backbone of America. This month, we’re hosting a series of free workshops designed to help small businesses in the Buffalo area thrive.

More than half of Americans either own or work for a small business. And each year, those businesses create two out of every three new jobs in the United States. What’s more, small businesses represent 99.7 percent of all employers in the United States.

small businesses

Those statistics are according to the U.S. Small Business Administration, or SBA, which works to recognize the critical contributions that entrepreneurs and small business owners make to the strength of our local, state, and national economies. It’s thanks to the SBA that May is annually designated as National Small Business Month. This year, their National Small Business Week celebration will run from April 29 to May 5.

We support small businesses.

Running a small business is no small feat. Entrepreneurs and business owners worry over everything from building their brand and generating awareness to drumming up new business and ensuring a high-quality product backed by solid customer service. As if all that weren’t enough, small businesses are at a turning point as new digital technologies and an evolving talent marketplace reshape the landscape in which they must operate.

If that sounds like a lot… well, it is. That’s why we’re teaming up with the Microsoft Store in the Walden Galleria Mall to offer a series of free workshops that’ll help small business owners in the Buffalo area.


How to navigate social media and use it to grow your brand

Date: May 11, 2018
Time: 9 to 10 a.m.
Cost: Free
Info: If you’re a small business owner, chances are that you’ve invested quite a bit of time growing your brand on social media. But the social media landscape keeps shifting and it can be difficult to keep up. During this session, you’ll hear from a panel of representatives from Buffalo’s favorite brands, including Buffalovebirds, Rise Collaborative, and lloyd taco. They’ll share their best tips for navigating Facebook’s algorithm changes, how you can create engaging content, and how to measure traffic and reach.
Chat: Can’t attend but have questions? We’ve got you covered. Tweet to @bakusabuffalo using the hashtag #SMBchat.


Small business recruiting: Tips and tricks for finding the best talent

Date: May 18, 2018
Time: 9 to 10 a.m.
Cost: Free
Info: Recruiting top talent is difficult, even for large corporations. How can small businesses compete for the best and brightest? Jen Delair, our senior recruiting manager, will share her best tips and tricks for recruiting, show you the digital tools she uses to look outside traditional talent pools, and offer her best advice for getting your job openings in front of the right people.


Search engine optimization: Impactful tactics for small businesses

Date: May 25, 2018
Time: 9 to 10 a.m.
Cost: Free
Info: Search engine optimization, commonly called SEO, is an ongoing, long-term strategy that can have a big impact on your website’s performance and people’s ability to find it. In this session, 19IDEAS, a local full-service marketing and strategy firm, will present concepts and actionable tactics you can use to boost your website in organic search results.


How small manufacturing companies can leverage our rugged Seal tablet to streamline operations and improve productivity

Date: June 1, 2018
Time: 9 to 10 a.m.
Cost: Free
Info: Think less sales pitch and more how-to. Matt Malloy, our director of advanced manufacturing, will share his best advice for leveraging our rugged Seal tablet to improve productivity and workflow. He’ll talk about how our production team uses the Seal in our manufacturing process, share our ideas for future implementation, and talk about the productivity benefits we’ve achieved.


In addition to those free workshops, we’ve got a few other resources that can help small business owners and their employees, including:


You can support small businesses, too. Here’s how.

We’re committed to helping small businesses thrive. Why? Because they’re out there creating jobs, driving innovation, and boosting economic strength in our communities and around the country.

Want to get in on the action? The Huffington Post put together a list of ways you can support small businesses during Small Business Week and throughout the year. It’s an oldie but a goodie.


If you’d like to be among the first to know about future workshops and classes, follow us on Facebook, Twitter, LinkedIn, Instagram, and YouTube!