Why did Danish immigrants build a computer company in Buffalo, New York?
We get it. It looks strange and it sounds crazy. But it’s here. It’s happening. And it’s working.
The Bak family came to Buffalo to tap into the city’s rich history of industry, participate in its current resurgence, and pioneer its promising future.
Bak USA was built to be a beacon of hope for a new generation.
We’re here to reinvent what it means to make it in America.
Who we are is what makes us great.
We are a globally diverse team of inspired, talented, and passionate people from all walks of life.
We are a family dedicated to doing business with integrity.
We are committed to the highest ideals of innovation and craftsmanship.
Make mobile technologies
accessible to every human
being on earth.
Build accessible technology.
Empower local communities.
Activate social prosperity.
So, what is it we do here?
We sell computers.
The difference is that we build ours right here in the United States.
Yes, we handcraft computers in our own state-of-the-art manufacturing facility.
And no, it’s not in the basement.
In a sea of sameness, we’re making waves.™
And we’re doing it in urban America.
We’ve come a long way, baby.
We open our doors in Buffalo, New York.
We debut the Bak Board, our first-ever mobile tablet.
Local businessman and philanthropist Tom Golisano invests in Bak USA.
We announce product development partnerships with Intel and Microsoft.
We unleash the Seal 8, the first rugged tablet in our Seal series.
We introduce the Atlas 12, the first 2-in-1 laptop in our Atlas series. Schools can now purchase the Atlas 12 through Microsoft.
We unveil our new product workshop and expand to more than 40,000 square feet.
We surpass the 100-employee mark and cut the ribbon on a brand-new employee lounge.
We earn Verizon certification. The Seal offers 4G LTE internet coverage for the first time.
Innovation is in our DNA.
Back in the ‘90s, J.P. and Ulla Bak emigrated to the U.S. to establish the EMX Corporation, a microchip company in California.
Roughly a decade later, the Baks—along with their children, Eva and Christian—devoted themselves to earthquake relief efforts in Port-Au-Prince, Haiti. Committed to creating jobs and sparking innovation in the community, the Baks worked with USAID to build Sûrtab S.A., the first tablet PC manufacturing facility in Haiti.
Having established a successful social enterprise abroad, the Baks were eager to recreate the same social, technological, and economic impact in the United States.
So they brought their people-centric business model to Buffalo, New York—and Bak USA was born.
How do we do it?
We put people at the center of our workforce, implement collaborative robots, and handcraft computers in a production workshop overlooking the Buffalo skyline. In other words, we're doing it differently.