FOR IMMEDIATE RELEASE
Murphy joins Bak USA with 20 years of experience driving business results for global consumer electronics brands across North American markets. In this role, he will be responsible for overseeing Bak USA’s product strategy and strengthening its portfolio with market analytics.
“Bak USA is at a critical intersection of innovation and opportunity as organizations work towards their digital transformation objectives,” Murphy said. “This, combined with the company’s agility and advanced manufacturing processes, will enable us to build custom solutions serving needs traditionally unmet by major technology companies.”
“Andrew’s experience in end-to-end product lifecycle development bolsters our in-house capabilities at the early design phase and helps to ensure that we can be a long-term technology partner for our customers,” said Christian Bak, the vice president of product development at Bak USA. “It’s also emblematic of the fact that we continue to recruit top talent from across the region. We’re excited to have him on board.”
Murphy has a master’s degree in business administration from both Cornell and Queen’s universities.
About Bak USA
Bak USA (@bakusabuffalo) is a social impact enterprise that builds mobile computers in downtown Buffalo, New York, USA. Committed to building computers, empowering people, and changing lives, Bak USA is reinventing what it means to make it in America. Bak USA: Born in Buffalo. Built for the world.®
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